Facebook Page Reviews and Rating
Facebook reviews and rating were introduced in 2013 and have gone from strength to strength in enabling businesses and brands to be visible to potential customers. When you search for a business online, the search results for the particular business will be presented on the right hand of the screen. This is the information contained in your Google my Business profile.
The Information that would ideally be found includes contact information, address, working hours and links to social media sites. Additionally, average ratings which are out of 5 are often shown including that of Facebook. When one clicks the particular reviews you will be taken to your Facebook page from where you will see the details of the reviews.
With a higher rating of your brand or production Facebook, it means a higher conversion rate will be achieved. With a higher conversion rate, the percentage of people who take the desired action, in your site, it means you are more likely to sell your products and your brand. This means more revenues.
One thing that must be noted is that reviews or ratings can be positive or negative. Importantly, it should be observed that in an instance where you have only or more positive reviews, it may be suspicious to any potential customer. It may seem like there is no sincerity. A great share of positive and negative reviews will do the trick.
Ways to Get Facebook Reviews
To ask your audience to leave their reviews.
That can be done by publishing a post concerned with the reviews section and encouraging customers to leave their reviews so that you can better improve your service where needed.
Interaction with Customers
Audiences hate it when they review your page whether there was something they never liked or is complaining about and there is no feedback from the company.With Interaction, customers are able to know that the page is active and you are concerned about your customers.
There are also a number of popular social media platform such as twitter, Instagram and YouTube where you can let people know that they can review your product/brand. Often those people who have Facebook accounts also have twitter, Instagram and even YouTube accounts.
The other option of course is buying of reviews, which may be great in the short term but is not that great in the long run. When you buy Facebook page ratings for your business page, while it may place you at the top of organic search rankings, sales may not be greatly improved. For this reason an odd number of positive reviews may be associated with biases.